Luxury brands are feeling the pressures of staying relevant, battling between tradition and innovation, and the increasingly pivotal role of their digital presence.
However, there are extensive opportunities for unique customer experiences, personalised services and the creation of strong brand connections in the digital world. So, which path should luxury brands be taking? A cautious preservation of heritage or a bold dive into digital innovation?
Join us as we speak to some of the leading minds in the luxury space, delving into the challenges, the opportunities, and the transformations that are shaping the future of luxury within the digital landscape.
NOVEMBER 23, 2023
43 PORTLAND PLACE, W1B 1QH
6:00PM - 8:00PM
OUR SPEAKERS
Kevin Thompson
Ex-CMO of Sotheby’s and Grace De Monaco
Named in the Forbes Next List in 2018, Kevin has guided some of the most influential consumer-facing global brands in the retail, real estate, philanthropy, entertainment and luxury lifestyle spaces. Managing teams worldwide, he has created impactful relationships from heads of state to industry icons.
PANELLIST
Meredith Estren
PANELLIST
CEO of Albertine
Meredith is the CEO of the tech-driven, invitation-only lifestyle app, Albertine; disrupting traditional luxury hospitality and concierge industries. She previously ran Driver Operations for Uber UK, and was the COO of luxury hospitality PropTech business, Lavanda.
Dan Sherratt
VP of Creative and Innovation at Poppins
As our head of innovation, Dan specialises in helping brands create digital moments that live up to their physical products and services. He has worked with some of the world’s biggest luxury brands, helping them create world-leading digital experiences.
INTERVIEWER
THE EVENING
6:00 - 6:50
Drinks and reception
6:50 - 7:00
Introductions
7:00 - 7:40
Discussion
The Digital Evolution of Luxury:
The transition of luxury brands into the digital era, highlighting key strategies and unique challenges.
Creating Exclusivity Online:
How luxury brands cultivate a sense of prestige while balancing accessibility, in the digital space.
Leveraging Technology for Enhanced Customer Experience:
The integration of advanced technologies to elevate and evolve the customer experience.
Navigating the Digital Landscape for Global Brand Consistency:
Exploring strategies for maintaining a consistent brand image across diverse digital platforms and international markets.
Sustainability and Digital Luxury:
The imperative of sustainability in luxury, and how digital platforms can amplify these actions.
8:00 onwards
Post event drinks
7:15 - 7:20
Break